
Forum «Die Power von 50plus – unverzichtbar für die KMU-Zukunft»
Thu, Mar 19
|Tanzwerk101
The acute shortage of skilled workers is putting pressure on SMEs. This makes it all the more important for them to remain attractive employers. In practical workshops, SMEs and experts develop concrete strategies.


Time & Location
Mar 19, 2026, 8:30 AM – 5:30 PM
Tanzwerk101, Pfingstweidstrasse 101, 8005 Zürich
About the event
«Die Power von 50plus – unverzichtbar für die KMU-Zukunft»
The acute labour and skills shortage is putting pressure on SMEs. This makes it all the more important to remain an attractive employer – both for existing staff and new talent. But how can SMEs respond quickly, pragmatically and cost-effectively? And what opportunities do experienced employees aged 50 and over offer?
Answers are provided by KMUconnect, the forum organised by focus50plus. Under the theme ‘The Power of the over-50s – indispensable for the future of SMEs’, the event will take place on Thursday 19 March 2026 at Tanzwerk101 in Zurich. Together with network partners from business, academia and politics, we will explore how SMEs can make targeted use of the potential of the over-50s generation.
The event is aimed at executives, HR professionals, trade associations, politicians and social partners.
Further information and registration: Forum von focus50plus